A couple of months back we posted the first part in a series of reviews of f-commerce platforms. We managed to cover some of the major players in the f-commerce space and providing our thoughts on what they were doing well and areas where they could potentially improve their offerings.
In this article we’ll introduce 5 more vendors providing Facebook commerce tools. So, without further ado…
3dcart
Founded by Gonzalo Gil, 3dcart provides eCommerce products and services with a specialisation in creating multi-platform shopping cart software. Their SocialCommerce range of tools enables marketers to easily integrate their store with social platforms such as Twitter, Facebook and blogs.
Live Example
The ShopMasc Facebook Page uses 3dcart to power their Facebook shop.
The ShopMasc Facebook Page uses 3dcart to sell male cosmetics and grooming products on Facebook
Pros
- Complete offering – the same shopping cart can be used on your website and on Facebook.
- Wide range of payment options.
- Single store / cart to update and maintain.
Cons
- Need to go offsite to complete transaction.
- Only on Tabs – no option to use a dedicated Facebook tab.
More information
You can read more about 3dcart and their business on their website.
Adgregate Markets
Adgregate specialise in ‘distributed commerce’ – that is, technology that enables consumers to purchase via multiple touchpoints (web, mobile, social, etc). Their flagship social product, ShopFans, enables brands to create shopfronts on Facebook. Adgregate is a Techcrunch50 Finalist as well as a AlwaysOn OnMedia 100 Winner.
Live Example
You can see Adgregates Market’s social product in action over at the Drugstore.com Facebook Shop.
Example of a Facebook Store provided by Adgregates market - Drugstore.com
Pros
- Easily sharable.
- Highly customisable.
- Shopping cart provides a good user experience.
- Can be placed on a Facebook Page tab OR on a dedicated Facebook application canvas.
Cons
- No option to complete the transaction in Facebook.
More information
Want to find out more? Check out Adgregate’s website.
Boosket
French start-up Boosket provide brands and businesses with a tool to sell and recommend products on Facebook Pages. Founded by d Régis Gaidot, the company received $200k USD in Angel funding at the start of 2011. The product is still in beta mode.
Live Example
For a live example, see the Kiabi France Facebook Page.
Boosket provides the French clothing retailer Kiabi with a method to sell their products on Facebook
Pros
- Free.
- Supports coupons and discounts for fans.
Cons
- Limited customisation.
- Immature platform – still in beta.
- Can’t place the application on a canvas (tab only).
- No option to complete the transaction on Facebook.
More information
You can read more about Boosket online at the English version of their website.
Fluid
Fluid are a full-service agency that specialise in digital retailing. On their website, they describe themselves as a “trusted partner that leading retailers rely on to move their digital shopping experiences forward.” Their product ‘Fluid Social’ enables easy Facebook integration for existing eCommerce sites and the option to create a shopfront on Facebook. The company has three offices throughout the US, including San Francisco, New York and Chicago.
Live Example
Fluid power the Vans Facebook Store.
Fluid Social run the Vans Facebook shopfront
Pros
- Integrated website / Facebook eCommerce solution.
- Easy ‘Sharing’ / ‘Liking’ of products.
- Shopping cart provides a good user experience.
Cons
- Canvas only, no Tabs option.
- The URL used to access the store on Facebook includes ‘FluidFanShop’ (not re-brandable).
- No option to checkout on Facebook.
More information
To find out more about Fluid’s social offering, see their website.
Milyoni
Milyoni work with big brands to develop Facebook commerce solutions. They currently have 50 customers with over 100 million combined fans in their networks. Milyoni ecently partnered with Facebook content management solution provider Vitrue.
Live Example
Check out the NBA Store for a live demonstration of the Milyoni offering.
Milyoni (pronounced 'Million eye') provide the NBA Store with a Facebook store
Pros
- Fans can checkout without leaving Facebook.
Cons
- Canvas only – no Tab option.
- Sharing features for products are not prominent in the interface.
More information
For more information check out the Milyoni website.
Have you used any of these solutions? How are you dealing with f-commerce at the moment? Tell us in the comments below!
