The Communication Opportunity

The opportunity is huge. Facebook is the largest two-way brand communication platform in the history of the world.
  • In Australia, Facebook dominates the online social networking space, over 9.3 million Australians have a Facebook profile (2/3rds of Australian internet users).
  • 86% of Australian Internet users are looking to their fellow Internet users for opinions and information about products,services and brands.*
  • Australian internet user average time spent per month on Facebook is 8:19 hours – seven and a half hours more than its closest rival site, YouTube.*

Wikipedia’s opening sentence on ‘Marketing’: ”Marketing is the process by which companies create customer interest in products or services.” Simple as that… so how do companies leverage the huge Facebook audience to generate and sustain that interest?

Our aim is to help companies build an active and interesting presence on Facebook that translates into bottom line results. We want to help companies understand how people want to engage with them, what people want from products, what they’re saying and what they’re telling their friends. We understand this is easy to talk about but hard to do, social media initiatives demand constant attention even when people’s attention spans are short and workloads are heavy.

We can help you solve the challenges of trying to develop on the Facebook platform and help you create interesting content people will want to get involved in and share with their friends. Simple as that…

“The opportunities for brands and companies to tap into the social media phenomenon are really just beginning to emerge and to date we’ve only seen the tip of the iceberg, …online word of mouth communication is going to increase in coming years as social media plays an increasingly important role in consumer decision making”   *Source: Nielsen Social Media report, March 2010

Leverage word of mouth

Like, Comment and an interesting message will spread